E-Commerce

by EnglishArticles .info

Banking , Accounting , Employment

Since young people are a large consumer base, e-commerce has specifically targeted adolescents and children. These age groups are especially susceptible to manipulative marketing techniques with offers of prizes, games, and products. Children’s privacy is compromised through marketing and advertising practices that solicit detailed personal information and track online computer use. The development of personal profiles for young people enables marketers to design individualized messages and ads.